How to Turn a Podcast into a Blog Post: Effective Strategies [w/ Case Study]
Let’s face it: with 70M podcast episodes as of April 2023, visibility on podcasting directories is HARD.
You can compete on a different playing field – turning your podcast episodes into blog posts to increase your reach and enhance the recognition of your brand.
Approximately 63,000 queries are made on Google every second. I don’t need to sell you on the benefits of SEO so you can be found by new listeners.
It is a growth channel for podcasters that shouldn’t be missed because people are definitely looking for content on your topic.
But, podcast creation itself is ALREADY a big time commitment – who has time to create a blog post version for each episode?!
Heather of @seekfirstCEO who’s a Christian business coach said this:
“One of my least enjoyable tasks is writing the show notes for each podcast. It’s prevented me from writing blogs for each and then using Pinterest to share. I’m so missing out!”
KP, The “Build in Public” Guy on Twitter and an experienced podcaster, has yet to find time to accomplish this:
“Haven’t thought about converting my podcast episodes into blog posts yet…some day :)”
Podcasters, I’ve got you covered.
Heather, KP and all of you amazing podcasters are who I had in mind when I thought of doing this case study post.
The strategy of repurposing podcast content is an excellent way to double your content output and chances of being found by new visitors and listeners to the show.
So why limit yourself to podcast listeners only? A blog can attract readers through SEO, engage your audience and offer extra benefits to reach them through newsletter subscriptions.
Website visitors are also much more valuable than anonymous listeners on Podcast platforms.
But, I hear you – it takes time to do this conversion well.
In this guide with FULL case study post (and a giveaway! ;)), I’ll share practical tips on how you can do this process yourself using AI and automation tools. I’ll present real-life case studies that compare manual conversion methods w/ automated ones.
I’m in awe of how fast AI tools are changing the content creation game. A year ago in my SEO agency, we used to do this podcast to blog post conversion 100% manually for our clients!
That’s why I was thrilled to hear that Content at Scale’s 2.0 release incorporates the conversion of existing podcast episodes into full blown educational articles.
Can you imagine how this will be a game-changer for a lot of podcasters?
Let’s dive in as we’ll be sharing our exact process for doing all of these!
The Benefits of Turning Podcast Episodes into Blog Posts
Your podcast is a goldmine.
Converting podcast episodes into blog posts is a great way for you to give readers a lot of value in a very digestible format.
This exactly is what we call “REPURPOSING” which means taking content that you’ve already worked hard to produce and turning them into another form of content to share and reach new audiences.
Here are key benefits of turning podcasts into blog posts:
1. Increased Exposure Through Written Content
There are tons of tips on how to grow your podcast audience.
Here at Blog Growth Collective, our favorite way to do this with clients is by turning their podcast episodes into compelling blog posts people truly want to read.
Depending on the topic being covered, many people appreciate that they’re able to read posts at their own pace.
Others still may not be interested in listening to an entire podcast episode.
Non-native English speakers may find it easier to understand written content compared to audio files due to language barriers.
2. Improved SEO Performance
When it comes to turning your podcast episodes into blog posts, I always talk about Katie Ferraro of Baby-Led Weaning Made Easy Podcast.
Since starting this podcast blog in late 2020, she has received approximately 900 visitors per month and has ranked for 3000+ keywords.
Remember, she has a separate website, so we’re only talking about podcast blog visitors!
Visit her podcast website to discover how she created a “minimum viable blog” (MVB), as each episode has a summary, a few graphics, and a plug-in for podcast transcription!
Imagine how much MORE SEO traffic and rankings (hence more visitors) you can drive to your podcast blog if you create full blown articles instead of just this MVB?!
Repurposing your audio gold is one of the easiest ways to create SEO-driven content because the content has already been created, you just need to OPTIMIZE it for text
3. Guests Love Sharing Written Content
If you do a lot of podcast interviews, turning these conversations into amazing articles gives a lot of value to your podcast guests by highlighting the their expertise in multiple formats.
Here’s one testimonial from one of the clients of PodReacher; a company that turns podcast interviews into hit articles with their in-house writers:
Involving Guests & Promoting Your Converted Content
Because interview podcasts have become SO popular, it might be challenging now to get guests to share episodes when they are released.
They usually get excited to share the podcast episode when a whole article has been created out of the interview!
By involving guests in this promotional effort, you can tap into their established audience base and increase exposure for both parties involved.
Here are some strategies:
- Social Media Sharing: Encourage guests to share links on social media platforms such as Twitter, LinkedIn, Facebook groups relevant forums within target audiences niche.
- Email Newsletters: You can request to be included within newsletters sent by guest themselves showcasing newly converted articles alongside other valuable resources available through different channels.
- Guest Networks: Make sure that its promotion reaches a wide audience by involving guests as they can definitely tap into their existing community.
We encourage a call-to-action (CTA) link at the end of each article directing readers towards listening platforms where they can access full podcast episodes.
This allows your audience to engage with more of your content!
Converting podcast episodes into blog posts is an efficient way to repurpose existing content for multiple platforms without investing significant time or resources in creating entirely new material.
You can maintain a consistent publishing schedule while maximizing the value of your efforts across various channels.
The Old Way Of Turning Podcast Episodes into Blog Posts
The first step in turning a podcast episode into a blog post is transcribing the audio into text.
Nowadays, you can quickly and cost-effectively create accurate transcripts that will serve as the foundation of your engaging articles.
A. Transcription: The First Step Towards Podcast to Blog Post Conversion
There are several transcription services available to help you convert your podcast episodes into written content.
Two popular options include Happy Scribe and Otter.ai.
Both offer AI-powered tools designed to provide quick and accurate transcriptions of your audio files.
Think about the cost, how long it takes to finish, precision rate and convenience when making a decision.
- Pricing: Compare different plans offered by each service provider to find one that fits within your budget while meeting all requirements.
- Turnaround Time: Determine how quickly you need transcripts completed – some providers may charge extra for expedited delivery.
- Accuracy Rate: Look for services with high accuracy rates (typically above 90%) to ensure minimal editing after receiving transcripts.
- Ease of Use: Select user-friendly platforms with intuitive interfaces allowing seamless integration into existing workflows without steep learning curves or extensive training required.
Once you have a transcript in hand, it’s time to transform that raw text into an engaging article.
B. Tips for Manual Podcast to Blog Post Conversion
Manually converting a podcast episode into a blog post can be time-consuming, we wanted to show the old way of doing the full process.
(As you read through our Case Study Section, we’ll teach you how to do all these in the most efficient way possible!)
Here are some tips to help you effectively convert your podcast episodes into engaging blog posts:
1. Edit Transcripts for Readability
- Simplify sentences: Spoken language tends to be more casual than written language. Edit long sentences by breaking them down into shorter ones while maintaining clarity.
- Erase filler words: Remove unnecessary filler words such as “um,” “like,” or “you know” from transcripts as they don’t add value in written form.
- Add headings and subheadings: Organize the content with relevant headings and subheadings that accurately represent each section’s content.
2. Include Relevant Images and Multimedia
Include relevant photos and infographics to improve the visual appeal of your blog content.
Adding multimedia features can boost user engagement and encourage people to listen to your podcast episode while reading the accompanying text.
3. Add Internal and External Links
Add internal links that direct readers to other related content on your website.
You can also add external links that provide further information on topics discussed in the podcast episode.
Be sure to use descriptive anchor texts when linking these resources as this helps with SEO efforts.
4. Proofread Your Blog Post Thoroughly
Last but not least, carefully proofread your blog post for grammatical errors, typos, and inconsistencies in formatting before publishing it online.
You may also consider using tools like Grammarly or Hemingway Editor for additional assistance during the editing process.
Taking these steps will help you create an engaging and informative blog post from a podcast episode manually!
We wanted to show you the full process so you can appreciate our CASE STUDY (keep reading!) even better…
We’ll be introducing you to two amazing AI tools that will dramatically change the way you do this conversion.
You’ll save even more time while becoming more discoverable by squeezing SEO juice out of your podcast!
C. Structuring Your Blog Post & Optimizing It For SEO
Once you have transcribed your podcast episode, the next step is to organize the content effectively for a seamless reading experience.
Think like a potential reader when structuring the content to make it more engaging!
Use headers that accurately describe each section and break down complex ideas into digestible chunks.
1. Write Compelling Titles and Descriptions
Incorporating SEO keywords into both titles and descriptions is vital when repurposing podcast episodes into blog posts,
Search engines can index them accordingly while attracting new listeners who prefer reading over listening alone.
Also, a captivating headline grabs the attention of readers and encourages them to click on your blog post.
You can use tools like the CoSchedule Headline Analyzer to evaluate your headlines’ effectiveness before publishing them on your website.
2. Break Up Text with Subheadings, Bullet Points, and Images
To make your blog post more readable, break up long paragraphs into shorter sections using subheadings (like H2 or H3 tags), bullet points or numbered lists where appropriate,
Again, use images for visual appeal of your blog post.
Structure Paragraphs for Clarity
Keep these tips in mind when organizing written content from a podcast episode:
- Aim for shorter paragraphs with no more than three or four sentences each – this improves readability on both desktop and mobile devices.
- Create logical flow between ideas by connecting related thoughts together rather than jumping abruptly between different topics.
- When quoting or paraphrasing from the podcast, be sure to attribute statements accurately and provide context for any references made during the episode.
- Consider linking to relevant resources, such as a Forbes article on repurposing podcasts into blog posts, that support your points and add value for readers.
Diversify Anchor Text When Linking Internally And Externally
When linking to other content within your blog or external sources, use diverse and descriptive anchor text that accurately reflects the linked content.
This helps search engines understand the context of your links and improves user experience.
Avoid using generic phrases like “click here” or “source” as anchor text, which can negatively impact SEO performance.
3. Verify All Facts
Fact-checking is a crucial step that helps maintain credibility and trust with your audience.
Interviewees might not always have accurate information at hand during recording sessions or may inadvertently share outdated data.
As a responsible content creator, you should verify all facts before publishing them on your website.
4. Integrate Keywords Effectively
One way to increase your blog post’s visibility in search engine results is by using relevant keywords throughout the article without stuffing them.
To identify suitable keywords related to the topic covered in the podcast episode:
- Analyze competitors’ articles covering similar subjects and note down commonly used phrases.
- Use keyword research tools like Ahrefs Keyword Explorer, Moz Keyword Explorer, or Google’s own free tool – Keyword Planner.
- Focus on long-tail keywords, which are more specific and less competitive than broad terms.
It is SO IMPORTANT to write your blog post with SEO in mind to produce a successful article from a podcast.
This is the main reason you’re reading this very blog post – to increase the visibility of your podcast show on Google!
It’s time to show you the NEW WAY we do all of the above WITH automation and AI technology
(Showing you the steps to do this the OLD WAY is just overwhelming, isn’t it?!)
Finally, the segment you’ve been waiting for has arrived: our case study!
Simplifying Podcast-to-Blog Conversion with AI Technologies
Artificial Intelligence (AI) technologies have revolutionized the way content creators approach repurposing podcast shows, specifically podcast-to-blog conversions.
I am so excited to share with you two new AI tools that are changing the content creators’ space forever…
Castmagic
“We want to make content simple. Less labor. More magic.
As podcast hosts, too much time was wasted in post production to share the incredible content from our guests and convos.
So we created the fastest way to extract all the content from your podcasts in one simple tool.”
Content at Scale
Produce High-Quality, Research-Backed, Original SEO Blogs in Minutes
“Cut out the inefficiencies of outsourcing content creation, haphazard AI writers, or ChatGPT for long-form.
Our AI content platform is better than a built-in army of content writers at producing undetectable AI content.
Generate original long-form posts in minutes from a keyword, YouTube URL, podcast feed, existing blog URL, or even a custom audio file – and see how much higher quality the content is compared to anything else.”
Podcast Show Notes and Content In A Click Using Castmagic.io
Castmagic extracts transcripts, summaries, key topics, and chapter breakdowns, as well as meaningful quotes, hooks, and timestamps that can be used to create ready-to-post blog and social media content.
Castmagic is the ideal tool for podcasters, producers, showrunners, content marketers, and creators to streamline their post-production process and increase their content output.
With Castmagic, your time is valuable – simply upload your podcast MP3, select the desired outputs, and let the AI do the work for you, delivering your post-production assets in no time.
Say goodbye to hours of manual labor and hello to efficiency with Castmagic!
With its cutting-edge AI technology, Castmagic makes it easy to extract valuable insights and create compelling content from your long form audio.
By automating tedious editing and post-production work, Castmagic saves you over 20 hours a week, giving you the freedom to focus on creating your best content.
You can try Castmagic and take your podcasting and content creation to the next level…
Keep reading to see real examples as I put Castmagic to the test!
How Contentatscale.ai Streamlines Conversions
Contentatscale.ai is designed specifically for repurposing podcast episodes into engaging blog posts.
The platform uses advanced artificial intelligence algorithms to transcribe your audio files accurately and efficiently. It then organizes the transcription by identifying key points, headings, and subheadings that are relevant to your topic.
Contentatscale.ai also helps optimize your content for search engines by analyzing keyword usage and suggesting improvements based on SEO best practices.
This ensures that your newly created blog post not only reads well but also ranks high in search engine results pages (SERPs).
Did you catch what Content at Scale does?!
It basically is saying that the LONG manual steps explained in the previous whole section “The Old Way Of Turning Podcast Episodes into Blog Posts” can now be done in MINUTES using Content at Scale!
Sounds like a dream come true, right?
Here’s Julia McCoy, the president of Content at Scale doing a quick demo of how this is done in MINUTES!
See Real-Life Examples of How Good Content at Scale 2.0 Is
We are featuring four podcast episodes to show you real-life examples.
For two podcast episodes, we’ve included 100% human-written articles so you can see the difference!
With no human editing, be prepared to have your mind blown at how good Content at Scale’s output are.
Again, these are written by Content at Scale #StraightOuttaAI with no editing:
1. Seek First CEO Podcast
Episode Title: How to Take A Social Media Break without Watching Your Business Crumble
2. Fitness Business Podcast
Episode Title: Building an Authentic Culture in Your Fitness Business
- Human-written article – An example for one of our podcast clients, Fitness Business Podcast. Our writer had to spend hours to write this piece!
3. Build in Public Podcast
Episode Title: How To Become A Professional Content Creator (feat. Jay Clouse)
4. The Stefanie Gass Show – Online Business for Christian Women
Episode Title: 5 Hard Lessons I’ve Learned as a Christian Business Coach and Faith-Based Entrepreneur
- Human-written article – Another example to show human-written conversion. Their team have been converting their podcast episodes to blog posts manually since end of 2021 (as you see the rise in traffic in the image below!)
Kudos to Stefanie Gass & Team for taking their podcast-to-blog conversion seriously!
Now they’re reaping the compound-effect of SEO! There’s no other way but UP for their traffic and rankings.
Comparing Castmagic and Content at Scale (When To Use Each)
You might be wondering why we recommend two AI-powered tools: Castmagic and Content at Scale.
With Castmagic, podcasters can say goodbye to hours of manual labor to extract summaries, key topics, chapter breakdowns, and check this out: even reel script, Linkedin post, newsletter and tweet thread!
Here’s a quick video showing Castmagic’s cutting-edge AI technology.
Check out Castmagic’s full output – talk about streamlining these processes and automating tedious work for content creators!
Why Content at Scale Wins For Podcast Episode to Blog Post Conversion
Castmagic is definitely a revolutionary tool for the podcast industry. Your time is money!
By automating post-production processes with Castmagic, podcasters can now free up their time to focus on creating high-quality podcast shows.
But let’s analyze its output for a full blown article:
And the screenshot below is what Content at Scale generated, #StraightOuttaAI with no editing:
Here’s the full Content at Scale article again and compare it with Castmagic’s “Magic Chat” output here.
(Castmagic doesn’t have a shareable link for the full article so content is transferred to a Google document.)
No Need to Even Worry About SEO Anymore
With Content at Scale – you really don’t NEED to worry about SEO anymore!
If you weren’t sure what keywords to target, simply find competitors or content sites in your niche or influencers on YouTube, or podcasts in your industry…. and viola – content for days!
You’ll get an entirely freshly written article (not a transcription or summary, but a full blown optimized article) that is completely original.
Podcasts and YouTube videos will actually embed right inside the post itself as well.
This is content marketing on a whole new level!
Here’s how Julia McCoy explains Content at Scale’s SEO power:
“The primary advantage of using Content at Scale, designed specifically for long-form SEO blogging, lies in its optimization features and seamless integration capabilities with popular platforms like WordPress.
These functionalities ensure that not only is the generated content high-quality but also optimized for search engines, driving organic traffic to your website.
- Optimization score: Content at Scale provides an optimization score for each generated article, allowing you to assess the content’s SEO potential and make adjustments before publishing.
- WordPress integration: Save time by directly importing AI-generated content into your WordPress site with Content at Scale’s built-in integration feature. This streamlines the process of creating and managing blog posts on your website.”
Join Our Giveaway: Win 6 Months Worth of Podcast to Blog Conversion
PODCASTERS!
We’re giving away 6 months worth of “podcast episodes to blog posts conversion” (4 episodes per month) to 1 lucky winner!! 
This prize is easily worth $5000 USD based on how much service providers like Podreacher and ContentRemix charge…
We’ve made it so simple to participate and the giveaway will run until June 21st (winner announced on June 22!).
HERE’S HOW TO JOIN:
1. You should have at least 10 podcast episodes and a dedicated website where you can publish these podcast episodes into blog posts conversion.
2. Mention this case study (and place a link directing readers to this case study) in any of your website pages or blog posts. You can use any blog posts that mention the words “SEO”, “content marketing” or “blogging”. (We welcome other ideas, email us so we can work with you!)
3. If you don’t have anything on your site that can link to this case study, share about this case study in any social media platforms. Use hashtag #BGCgiveaway so we can track your posts 🙂
That’s it! And we’re so excited to see who will be joining us for this great giveaway ❤️
If you have any questions at all, email us and we’ll answer you as soon as we can.
Video Walk-through + Newsletter Updates
Both Castmagic and Content at Scale are fuel for you to take your content marketing to a whole new level that’s never been done before!
Absolute game-changer! 
I really want to help all content creators (podcasters like yourself!) to easily be found on Google with the least amount of effort.
What we’ve realized over the years of working with SEO clients is, blogging is a long game that a lot of entrepreneurs miss out on its compound-effect.
(Imagine your posts driving even MORE traffic even after years of being published!)
But, now with AI tools, all these can be done faster and in a more efficient way.
As our gift to Blog Growth Collective readers, we’ll be releasing a full training video to show you how this can be done using Content at Scale.
You don’t even have to hire a VA/writer to start making your website rank for relevant keywords (and drive more traffic to your Podcast show!).
Our giveaway winner will also be our next case study – after 6 months, we’ll show you how easily you can be found by new podcast listeners through Google (organic traffic ftw!).
As an added bonus: when you sign-up to our FREE training video, we’ll add you to our newsletter updates and you’ll learn how we plan to collaborate with podcasters!
[HINT: You’ll have a chance to test Content at Scale for one episode for FREE :)]
Get our FREE video showing you how to turn your podcast episodes into blog posts easily!
Ready? Try It Out For Yourself
With its all-new innovative features and incredibly user-friendly interface, Content at Scale is now a leading choice for content creators who want to level-up their SEO game.
Don’t miss out on this opportunity to streamline your content creation process and save 10-25x the going cost of content creation.
Log in today and see for yourself what all the hype is about!
Just 2 days ago, Content at Scale added a new pricing page complete with a trial offer. They’re now letting users to jump in and test their software, for a small one-time fee.
It’s the best way to TEST Content at Scale right now. It’s exactly what we use to grow this very blog 🙂
PLUS: You can also get an entire YEAR of content strategy, done-for-you, for FREE at ANY plan starting at $500/mo.
Combine this with 20% extra credits when you use our affiliate link!
FAQs: How to Turn a Podcast Into a Blog Post
How do I turn my podcast into a blog post?
To convert your podcast into a blog post, follow these steps: 1) Transcribe the audio content using a transcription service or AI-powered tool. 2) Edit and structure the transcript to create an engaging article with compelling headlines and subheaders. 3) Optimize for SEO by integrating relevant keywords effectively within sections. 4) Collaborate with guests during conversion process if applicable, and promote the converted content leveraging guest networks.
Can you combine a podcast and blog?
Yes, combining podcasts and blogs is an effective way to expand audience reach and improve SEO. By converting your podcast episodes into written articles, you can provide both audio-based listeners as well as readers who prefer text-based content on your website or platform.
What are two differences between a podcast and a blog?
The primary difference between podcasts and blogs lies in their format: podcasts deliver information through audio recordings while blogs present information in written form. Additionally, consumption habits differ; people often listen to podcasts during commutes or multitasking activities whereas reading blogs typically requires focused attention on screen.
Conclusion: Podcast to Blog Conversion
In conclusion, turning your podcast into a blog post can expand your audience reach and improve SEO through keyword-rich articles. By transcribing audio content with the right service and structuring your blog post effectively, you can optimize it for search engines while involving guests and promoting the converted content.
To simplify the conversion process even further, consider harnessing AI-powered transcription services or advanced tools to streamline your workflow. With these tips in mind, you can repurpose your podcast content into written form for greater visibility and engagement.
